When Good Ads Go BadNovember 27, 2007
Online advertising has some of the best opportunities for unique creative applications. You can do roadblocks, tearaways, bellybands, and my favorite, rollovers. I like them the most, but they’re also the ones that annoy the hell out of me the most. Go figure.
So I was one Sabres.com today at the end of the work day, reading about Clarke MacArthur. I go to exit my browser and am hit with the following ad for the new Reebok jerseys:
Is the NHL trying to give me a heart attack? The left and center of the ad are alright, but the image of Miller is seriously creepy. (Not to mention, he looks like Milo V, and Milo’s not creepy!) And the tagline about his crease being the coldest place on earth. There are so many places that I could take a comment like that, but I just can’t go there right now. I should not be coming up with dirty jokes while reading an online ad!