Live Every ShiftOctober 29, 2007
That’s the NHL’s new tagline for the year, being introduced in two commercials starting today: “Is This the Year” and “I Pledge.” Let’s take a look at both of them.
Ryan Miller, Sid, Ovechkin, Vinny LeCavalier, Eric Staal and Wayne Gretzky all make an appearance in this first ad. Its a very good commercial, and Miller does a very adept line reading (much better than his teammates in the Dave & Adam’s commercials). I like the line from Staal about finding this year who is Dad’s favorite. I even like that Ovie speaks in Russian. I’m not sure what Gretzky’s doing in the ad, other than to be there for the sake of being there.
The second commercial in this series promotes the Reebok jerseys, which is comical, considering the problems that the players have been having adjusting to them.
Thank you Crunchy, for pledging that a hole is only a hole if its open. Those are words of wisdom right up there with “books are the foundation of reading.” I’m not blaming you, I’m blaming the copywriter for that bit of triteness. I’m also a sucker for Sid’s line about playing for the logo on the front, not the name on the back. Sid looks good here, and I’m now feeling like a semi-dirty-old-lady for saying that.
The NHL.com article discusses more of the behind the scenes details, including the fact that all of the players were shot helmetless, except for Miller. Well, duh. If you’re going to be filming a goalie stopping a puck, it might not be wise to shoot him helmetless. Especially when he is on a team where the coach might just cut a bitch.
I like the look and feel of these commercials. Its crisp and clean, which is what hockey is all about. I’m interested to see what other ones the NHL is going to roll out, and if they will continue to star these same players.