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The One Time That Peer Pressure Could Be A Good Thing

August 22, 2008

– I saw a very interesting article in USA Today regarding the philanthropic organization Right to Play.For those of you not familiar with this organization,

Right to Play is international humanitarian organization that uses sport and play programs to improve health, develop life skills, and foster peace for children and communities in some of the most disadvantaged areas of the world. Working in both the humanitarian and development context, Right To Play trains local community leaders as Coaches to deliver our programs in more than 20 countries affected by war, poverty, and disease in Africa, Asia and the Middle East.

The hockey fans in the room may be familiar with Right to Play from seeing intermission features featuring Andrew Ference of the Bruins.

Johnson & Johnson has teamed up with Right to Play and US Olympians in a unique fundraising effort. If USA Olympians sign up at the Beijing games to be Right to Play ambassadors, and win a medal in their given sport, Johnson & Johnson will donate money in their name to the organization ($20k for a gold medal, $15k for a silver and $10k for a bronze). 6-time medalist Natalie Coughlin has already had $80,000 donated to the organization in her name. She is on a quest to get Michael Phelps to sign on, as his 8 medals would mean J&J would have to donate $160k. That dollar figure would be enough to enroll 52,000 children in the program and get 1,600 coaches involved. That’s a tremendous amount of good.

C’mon Michael. Step away from the money making deals for a second and do something good.

On a lighter note, I really do like this video explaining the Olympic ring tats that a ton of swimmers have.

I also enjoy the look of pure bliss on Phelps’ dog’s face.

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