Is This The Year…Volume 2

October 1, 2008

The NHL is continuing to use “Is This The Year?” as their marketing slogan. While stars such as Kane, Crosby and Lundqvist are anchoring the national campaign, each team will have two commercials featuring its players for use on local TV. One commercial will focus on an individual player, and one commercial will focus on the team as a whole.

For the Sabres, our player focused commercial is built around Ryan Miller. It ends with the tagline: “the more pucks you feed him, the stronger he gets.” I wonder if that’s been the problem with Miller’s nutritional regimen the past few seasons. He’s been eating pucks! Pucks have no nutritional value whatsoever. The nutritionist that told him to eat the pucks should be taken out back to face many, many slapshots.

In all seriousness, I wonder if the NHL is keeping tabs on the Sabres blogosphere? How many blog entries have been written speculating on Miller’s lack of weight being a problem as the season progresses? Even more entries have been written about Miller facing an unseemly high number of shots during the season due to our team’s lack of effort at shot blocking or playing defense.

Our team focused commercial is built around the tagline: “no matter how cold it gets in Buffalo, the scoreboard is always kept warm.” I think this ad does a really good job at capturing the essence of the team. The Sabres are a high scoring team. They’ve finished in the top five in goals scored each season since the lockout. Scoring hasn’t been a problem (overall) for the Sabres.

I also really love the photography featured in each ad, but the team focused ad makes it look like Vanek, Roy and Pommers are the only ones on the team. Yes, I realize that they were our three leading scorers this past season, but let’s share some commercial time with the rest of the team.


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