We Are the World

May 19, 2010

Earlier today, Adfreak (the official blog of Adweek magazine) tweeted about Cleveland’s “We Are LeBron” effort to help convince King James to remain a Cleveland Cavalier. I know Cleveland is taking this more personally than other high profile athlete contract discussions because LeBron is the hometown boy, but this video officially takes the cake. The NY Times dug into the story a little bit more, and it turns out that the video came together relatively quickly, and that all parties involved were happy to participate. I’m gobsmacked that the creators managed to get political figures to participate. Local officials are one thing, but to get the Governor of the Great State of Ohio to participate is a major coup d’etat.

Could you imagine if Buffalo had put together such a video? First, we’d need to find a local sports figure who’s worth it. Apologies to any Bills and Sabres out there in the audience, but right now, Ryan Miller is the only “name” dude that Buffalo has on a roster. And since he’s under contract for the next four years, this is all just a pipe dream, but roll with it. (However, the annual Miller-to-Detroit rumors have stirred themselves up again. I’ll just let you all go read Detroit Reporter A smacking Down Detroit Reporter B on this one.)

The copywriting for the video could be done by one of the many talented writers we have in Buffalo. Shoot, I think some bloggers would do it for a couple of beers and a pizza. We’d have to make sure to hit all the high points, snow, weather, the fans, Wegmans, puckbunnies, chicken wings, Olmsted parks, the Elmwood Village, etc.

However, the real fun would be in the casting. Imagine the local celebrities that could appear:

  • Radio personalities like Shredd & Ragan, Janet Snyder and Clay & Dale. Note that I picked one personality from each radio ownership group in town to avoid anyone screaming about bias.
  • TV personalities like Don Paul & The Why Guy. We’re leaving Mario Genero off this list after her kinda-sorta-cougar-ish performance during the Sabres weekly show two seasons ago. I’ve consciously avoided any sports related media personalities just because it might be considered a conflict of interest. It would be funny as hell, but probably not in their best interest.
  • Local personalities like Billy Fucillo, Ivano Toscano & Goldie Gardner.
  • Of course, we’d have to shoehorn Mayor Brown in, but I think he’d be easy to convince. There’s cameras and microphones there, after all. (And on a sub-bullet, when is Miller going to get a key to the city? I’d hate for anyone to think that VH1’s cameras were the only reason TO received a key. Meanwhile, Miller was Captain America this past season and what has he gotten for his efforts? Nothing! Not even a laurel & hearty handshake.)
  • I don’t think we could get the governor, sadly. Unless there was a very large donation made to a Democratic party organization. We might get Senator Schumer; he seems to have a pretty good sense of humor. And he’s another one who never met a microphone he didn’t like.
  • Local mascots Sabretooth, Buster Bison, Billy Buffalo, Petey Griff & Victor Bull can be in the back row doing a wave or holding up lighters & swaying to the beat. On second thought, maybe furry mascots with lighters isn’t the best idea. How about them holding up cell phones & swaying?
  • Those guys with the “Let’s Go Buffalo” signs & wigs from the 100 Level at HSBC Arena.

Anyone or anything else that I am forgetting?



  1. I think you need to add Luke Russert, Cellino & Barnes and Robie.

  2. Ooh, good choices. I also forgot about Wolf Blitzer.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: